Florist Plaistow Privacy Policy – Data Protection for Our Customers

Introduction

At Florist Plaistow, we are committed to safeguarding and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information. We comply with the UK General Data Protection Regulation (GDPR) and related data protection legislation. This policy applies to all individuals and customers placing orders with Florist Plaistow from Plaistow and surrounding districts.

What Data We Collect

When you place an order with Florist Plaistow, we collect a variety of personal data to fulfil your requirements. The types of data we may collect include:

• Contact Details: Name, billing address, delivery address, and contact information such as telephone numbers.
• Order Details: Information about the floral products or services ordered, personal messages, and preferences.
• Payment Information: Details required to process payments (handled securely by payment processors – see below).
• Correspondence: Any communications you send to us regarding your order or customer service queries.
• Technical Data: Information regarding your visit to our website such as IP address, browser type, visit length, and pages viewed, where applicable.

We do not collect more information than is necessary for the purposes outlined in this policy.

Lawful Basis for Processing Your Data

Florist Plaistow abides by the lawfulness, fairness, and transparency principles under the GDPR. We only collect and process your data where we have a legitimate and lawful basis to do so:

• Contractual Necessity: To process and fulfil your order, including payment, delivery, and customer support, we require your personal and order information.
• Legal Obligation: To comply with legal and accounting requirements, such as record-keeping for tax purposes.
• Legitimate Interest: To enhance our services, protect our business, and improve your customer experience, provided our interests do not adversely affect your data rights.
• Consent: Where you explicitly consent to marketing communications or participate in surveys.

Where processing is based on your consent, you can withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal.

How We Use Your Data

We use your data to:

• Process and deliver orders as per your instructions;
• Communicate with you about your orders and provide any requested customer support;
• Comply with legal, regulatory, and financial obligations;
• Improve our services and website functionality;
• Send direct marketing communications, where you have given explicit consent.

We never sell your personal information to third parties.

Retention of Your Personal Data

We retain personal data only as long as necessary to fulfil the purposes for which we collected it, including satisfying any legal or accounting requirements. The retention period depends on the nature of your relationship with Florist Plaistow and the type of data:

• Order records: Kept for up to six years to comply with legal obligations for record-keeping and accounting.
• Communication records: Retained for as long as required to deal with your enquiry and to resolve any disputes or complaints.
• Marketing data: Stored until you withdraw consent or request erasure.

After the retention period, your data will be deleted or securely anonymised.

Data Processors and Third-Party Disclosures

Certain aspects of our services may require us to use third-party service providers ("data processors") who act on our instructions only. These may include:

• Payment processors to securely manage transactions and prevent fraud;
• Certain IT service providers for web hosting, order management, cloud backup, or email communications;
• Deliveries conducted by trusted couriers or delivery partners.

Each third-party processor used by Florist Plaistow is carefully vetted to ensure they meet high standards of data protection and comply with the requirements of the GDPR. We require these service providers to process your data only for specified purposes and to keep your information secure. We do not allow these parties to use your data for their own purposes.

Your personal information may be disclosed if required by law or if we believe such disclosure is necessary to comply with legal obligations, respond to claims, or protect the safety of individuals.

Your Data Rights

As a data subject under GDPR, you have several rights regarding your personal data processed by Florist Plaistow:

• Right of Access: Request access to the personal data we hold about you.
• Right to Rectification: Ask for correction of incomplete or inaccurate data.
• Right to Erasure: Request the deletion of your data where there is no lawful basis for retention.
• Right to Restrict Processing: Ask us to suspend the processing of your data under certain circumstances.
• Right to Data Portability: Request transfer of your data to another organisation in a secure, commonly used format.
• Right to Object: Object to our processing of your data where we rely on legitimate interest or direct marketing.
• Right to Withdraw Consent: Where we process data based on your consent, you have the right to withdraw this at any time.

To exercise your rights, please contact us. We may need to verify your identity before responding.

Security of Your Data

We employ a range of technical and organisational measures to secure your personal data against unauthorised access, loss, and misuse. These measures include encryption, access controls, and staff training on data protection. While we strive to protect your data, please note that no system can guarantee absolute security.

Policy Updates and Contact

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. Any updates will be notified by posting the revised policy on our website. Please review the policy periodically.

If you have any queries or concerns regarding your personal data or this Privacy Policy, or wish to exercise any of your data rights, please contact us using the details provided on our website or via the channels available for customer support.

Applicability

This Privacy Policy applies to all customers of Florist Plaistow placing orders from Plaistow and surrounding districts. By placing an order or using our services, you acknowledge and agree to the practices described in this policy.